One of the main reasons people opt for a used car is price. Well, they don’t come more affordable than a Kia from the RRG group so we’ve put Kia under the microscope to see just why it’s made such huge strides in the European market and become such a widely recognized household name.
Kia’s impressive lineup of well-equipped yet affordable motors have slowly but surely become the definition of a high quality car for a low budget. The company’s headquarters are based in Seoul in South Korea and when they started in 1944, they were originally manufacturers of bicycle parts. From these humble beginnings Kia has emerged as a key contributor to the Korean motor industry and produced and exported Korea’s very first cars. Kia’s history and soul is now inextricably linked with Korea and they are immensely proud of their roots.
In Sino-Korea language, Kia roughly translates to ‘rising out of Asia’ and this is never being more evident than in the increased attention they’ve paid to the European market. The entire range of Kia cars received a total overhaul in recent years and this was all down to Chief Design Officer Peter Schriever, who was previously affiliated with the likes of Volkswagen and Audi.
Schriever was responsible for the distinctive ‘Tiger Nose’ grille which gave the Kia its instantly identifiable look. Kia was able to launch a new range of cars and crossover SUVs that were the perfect blend of style, fuel economy and performance and still remain affordable.
The brands transformation over the last 5 years has meant consumers turn to the brand for reasons above and beyond their popular and industry leading warranties. Their generous 5 years, 60,000-mile warranty plus roadside assistance or their 10 year, 10,000-mile warranty have been a pull for many a happy Kia customer.
This year Kia Motors has welcomed a new President, Hank Lee owning a 33.99% share of the company. Testament to the quality of Kia’s vehicles is its relationship with the military, supplying military grade vehicles.
Kia as a brand has become recognized world over and this is all down to their amazing advertising and marketing strategies. The Kia Motors Corporation have even entered the exclusive list of the ‘Top 100 Best Global Brands’ and are official sponsors of some of the world’s biggest sporting events. In particular, digital media plays a key role in how they reach their customers and with more and more of us spending time online they’ve made it their mission to establish a strong presence in this online marketplace. One way in which they have done this is through their YouTube sponsorship.
Kia will be sponsoring the very first YouTube Music Awards as the events exclusive sponsor. YouTube is used by over a billion people around the world and it’s this ability to spot a marketing gold mine than helps put Kia at the forefront of marketing in the car industry. YouTube has been a platform for car manufacturers to create brand awareness and promote their cars for some time but Kia has really cornered the YouTube market with its innovative campaigns. With its own YouTube channel Kia Motors UK has had over 11 million hits.
Taking place this week the awards will features performance form some of the most famous faces on the planet, the likes of Lady Gaga and Eminem. The event will be broadcast online via YouTube across six concerts streamed live from around the world.
If you want to be part of the Kia family, then check the range of Kia motors available at RRG Group. We have the largest selection of used kea Manchester, in nearly new condition. You can either check these cars online, on our website today, or pop in to our office to talk to one of our experts about which model is perfect for you.